You must have heard a lot about pay per click marketing And your problem curious to know better; then you are at the right place. Let’s start with defining PPC advertising and then establishing a basic understanding of how PPC works.
What is PPC?
PPC stands for pay per click; it is a model of internet advertising in which advertisers pay a certain amount to drive traffic to their websites. Basically, it is a way to buy visits to your website instead of earning those organically.
Search Engine Advertising is one of the most popular forms that promote PPC. In this type, advertisers place a bid for placement of an ad into the sponsored links section of a search engine.
Every time someone clicks on that section, they are sent to that website or landing page. And you have to pay every time someone visits the site. If it is working out correctly, the fee is very trivial – every visit is worth way more than you spend.
Search engines reward advertisers that can create an effective targeted campaign by charging less per click. If your landing pages and advertisements are useful and relevant to the audience, then they cost less, which leads to higher profits for your business. If you want to start using PPC, you need to know how to do it right so that you are paying as less as possible.
Creating campaigns is not enough; you need to make sure that they are effective. One of the best predictors of success is regular account activity. It would be best if you kept analysing the performance of your account and then accordingly adjust your campaigns.
- Add PPC Keywords: you can increase the reach of your campaigns by adding keywords that are relevant to your business.
- Add negative keywords: we can improve the relevancy of your campaign by adding non-converting terms as negative keywords so that you can reduce the wasted spend.
- Split ad groups: to improve the click-through rate and quality score, split your ad groups into smaller and qualitatively relevant groups, thereby creating targeted content for landing pages.
- Refine landing pages: modify the content and call to actions of all your landing pages; they need to align with individuals search queries so that the conversion rates can see a boost. It is not a good idea to send entire traffic to one single page.